1、DELIVERING PERFORMANCE DIRECT MAIL IN THE UNITED STATES 2023SEPTEMBER 2023 PRESENTED BYNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Winterberry Group.It does not purport to be all-inclusi

2、ve or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representations or assurances tha

3、t this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)have any liability resu

4、lting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.2023 Verista Partners Inc.d/b/a Winterberry Group.All rights reserved.This report would not have been possible without the significant contributions of hundreds of

5、marketing industry leaders who contributed their time and insights in support of this research.To all of them,we say thank you.ACKNOWLEDGMENTSPRESENTING SPONSORPREMIER SPONSORSSUPPORTING SPONSORSTABLE OF CONTENTS2TABLE OF CONTENTS04 Introduction&Executive Summary05 U.S.Direct Mail ExpendituresIn Sum

6、mary09 Trends 2023:What Factors Are Driving Investment in the Direct Mail Channel?20 Looking Ahead:The Future of Direct Mail in the U.S.21 Methodology22 About Our SponsorsTABLES AND CHARTS3TABLE OF CONTENTS05 U.S.direct mail spending,2019-2023E08 U.S.direct mail spending,2019 vs.2023E,postage and no