1、FEBRUARY 2024THE NEW CREATIVE PARADIGMHOW AI IS TRANSFORMING VIDEO AND CONTENT PRODUCTIONThis report would not have been possible without the significant contributions of the hundreds of marketing industry leaders who contributed their time and insights in support of this research.To all of them,we

2、say thank you.ACKNOWLEDGMENTSPREMIER SPONSORKNOWLEDGE CENTER PARTNERNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Verista Part-ners Inc.d.b.a.Winterberry Group.It does not purport to be al

3、l-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representations or assur

4、ances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)have any liabi

5、lity resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.Copyright Winterberry Group 2024 All rights ReservedThis whitepapers purpose is to bring clarity to a complex and evolving topicthe video and content produ

6、ction supply chainin the era of AI transformation.In the process of developing this paper,Winterberry Group surveyed more than 250 decision-makers at brands across the US and UK and conducted in-depth interviews with dozens of industry experts and influencers in the creative production and content c