1、Unleashing Influence A Marketers Guide To Influencers Success$3.8BN$4.7BN$5.8BN$7BN$8.3BN$9BN$5BN Market&GrowingWith the rise of content creators,influencer marketing spend is projected to increase significantly in the coming years 2Global Influencer Market Size 202220232024 E2025 E2026 E2027 ESourc

2、e:MAGNA&Reprise“The Social Report”2022With a$6 billion stake in the coming year,what should brands do to ensure influencer marketing success?3Our GoalsTo uncover user perceptions and preferences about influencer content41GOAL4To identify best practicesfor influencer marketing2GOALOur Scope5Methodolo

3、gyInterviewed weekly users of social media platforms and/or Snapchat(16-49 age group)from a representative online panel.The methodology included a survey to gauge current perceptions of influencer content and receptiveness to brand-sponsored influencer contentAdditionally,gathered feedback on influe

4、ncer content across various platforms through creative feedback 1,179United States(n)1,003United Kingdom(n)1,005France(n)1,005Saudi Arabia(n)1,022Australia(n)Total(n)=5,214Research Conducted In 5 Countries:The Creator EffectInfluencers are a natural asset for brandsCOOKING RECIPES 51%LIFESTYLE CONTE

5、NT 42%TUTORIALS 42%PRODUCT REVIEWS 41%Engagement with products is a significant driverof viewership even for organic content 61%are on social media to follow influencers or content creators they likePurpose For Social Media Usage-%Net Score Of All Platforms All markets|n=5,214Survey Q:For what purpo

6、ses do you use the following social media platform(s)?To follow influencers or content creatorsSurvey Q:What type of influencer content do you typically watch?Types Of Influencer Content People Typically Watch-%SelectedAddFollowInfluencerContent Creator7United StatesUnited KingdomFranceSaudi Arabia*