1、Copyright 2024 SPINS LLC.All Rights Reserved.2024 Trend PredictionsCopyright 2024 SPINS LLC.All Rights Reserved.Connecting Shopper Values to Product InnovationSPINS helps shoppers find products that match their preferences by helping:Retailers get the right assortment on their shelvesBrands innovate

2、 and tell their storyEcosystem partners better serve their customers$Copyright 2024 SPINS LLC.All Rights Reserved.Copyright 2024 SPINS LLC.All Rights Reserved.Consumer preferences have evolvedNaturalNatural&OrganicBetter-for-YouWellness,Clean,Sustainability,Better for People,AnimalsValuesTodays shop

3、per is values-oriented in their purchasing decisionsVALUESVALUES-ORIENTED SHOPPERORIENTED SHOPPERCopyright 2024 SPINS LLC.All Rights Reserved.Copyright 2024 SPINS LLC.All Rights Reserved.VALUESVALUES-ORIENTED SHOPPERORIENTED SHOPPER49%of consumers today are values-oriented shoppers8 in 10 values-ori

4、ented shoppers stated that animal welfare,environmental welfare,labor/worker welfare,and/or ingredient sourcing was personally important to themof Consumers are Values-Oriented Shoppers*49%*N=401“For each of the product and packaging characteristics,please rate the level of importance to you when sh

5、opping for groceries.Product Certification,Label Claims,Specific Diet Types,Presence of Functional Ingredients,and Ingredients”*N=199“Which of the following are personally important to you?”;Which of the following would you be willing to pay a premium for?Source:SPINSCopyright 2024 SPINS LLC.All Rig

6、hts Reserved.Copyright 2022 SPINS LLC.All Rights Reserved.ContentWomens Health Premiumization&PromotionSustainabilityFunctional IngredientsA New Era of Weight LossAllergy PolarizationStreamable&ShoppableLifespan to Health SpanTrends Reaching Their PeakCopyright 2024 SPINS LLC.All Rights Reserved.Wom