1、Report 2023Life at HomeA decade of discovery Ingka Holding B.V.2023 The IKEA logo and the IKEA wordmark are registered trademarks of Inter IKEA Systems B.V.04 A decade of discovery Past 06 The research in numbers 08 A decade of transformation 12 A decade of data 14 The big shifts over the last 10 ye

2、ars 18 Eight needs for a better life at home Present 22 Three tensions for 2023 24 Doing more vs.doing less 42 Togetherness vs.privacy 58 Living well vs.living within our means Future 74 Looking to 2030.and beyond 84 Conclusion 86 Methodology60%are positive about their current life at home3 positive

3、 perspectives for 202352%say home is their favourite place to be 47%are positive about the next two years 3232The IKEA Life at Home Report 2023Introduction Past Present Future ConclusionA decade of discoveryAt its best,home is more than just a physical space.Its where we find comfort,solace and a se

4、nse of belonging.Its where were safe from the world and can be who we are,free from the opinionsand curious eyesof others.Its where we dream,play and welcome our friends.Home is the feeling that calls us back when we are away.Over the last decade,we have spoken to a quarter of a million people in mo

5、re than 40 countries.Seeking to understand life at home,we tapped into the deep emotions people feel about life inside their four walls.The IKEA Life at Home Report 2023 is a culmination of findings from this years research as well as insights from nine previous editions,20142022*.Now,we share those

6、 findings.Ten years of quantitative research,qualita-tive interviews,expert interviews and home visits represent the experiences of people around the world.They provide data and insights,but more than that,they help us to understand the emotions connected to a fulfilling homelife.In a significant di