1、Type Trends Report 2024The campaign identity for this years Type Trends is inspired by the widely understood and appre-ciated visual language of vinyl records.Alongside the evergreen vinyl record sleeve format,the campaign identity graphically appropriates familiar music genre styles such as rock,he

2、avy metal,hiphop,country,and elec-tronic to showcase,in a highly relatable way,some of the many diverse styles and categories in typography.This year,to help appeal to a broader audience,we will identify 10 type trends,supported with research and key insights into how each may have come about.The ca

3、mpaign identity aims to bridge the gap between creatives and a wider general audience by placing type design into a univer-sally understood contextmusic.We do this by visually pairing each Type Trend with familiar music genres supported by imagery representing some of the cultural influences behind

4、each trend.To bridge the gap by placing type design into a universally understood contextmusic.2About a minute and a half into Helvetica,Gary Hustwits 2007 typography documentary,something is said that sets the tone for everything that follows.As the camera moves between meticulous shots of manual t

5、ypesetting,and crowds surging around the fizz and excitement of Times Square,the scene suddenly cuts to a shot of a man sitting at a plain wooden desk.Dressed in short shirtsleeves and neat,metal spectacles,the design critic Rick Poynor delivers the first spoken words of the film:“Type is saying thi

6、ngs to us all the time.”Although Hustwit uses this obser-vation to tell the story of the Helvetica typeface,Poynors point is universal.Type speaks to us constantly.So,what is it saying to us in 2024?Over the last year,we here at Monotype have been trying to answer this question,scouring the world fo