1、The Strategies Shaping the Stories Behind Brand PerformanceVoicesof FashionReportInfluencer$MIVCelebrity$MIVInfluencer123Partner$MIVAn Insights Report for Marketers to Optimize Their 2024 CampaignsVoices of Fashion|The Strategies Shaping the Stories Behind Brand PerformanceWhat makes a fashion brand

2、 pop?No matter how large your paid marketing budget,how significant your share of voice,how wide your name recognition,its never been harder to get people to pay attention.Today,the most likable brands arent necessarily the biggest in the world(although that helps),or the most outrageous(although th

3、at helps,too).What they have in common is an understanding that,as our culture continues to fragment into oblivion,you cant be everything to every person.And yet,the more specific the idea,the more universal it often feels.Launchmetrics Voices of Fashion report reinforces many of the assumptions we

4、have been making for years:That consumers want high luxury or fast fashion(everything in between is an afterthought).That celebrities are more important to fashion brands than ever(whether theyre a traditional spokesperson,or something far greater).That we love nepo babies(especially when they get m

5、arried).That you have to sell more than clothes these days(experiences,mostly).And that collabs arent dying(theyre just getting more complicated).But it also unveils some truths we might not have accepted yet:That you dont have to be a billion-dollar brand to make an impression.That old media still

6、means something to consumers.That celebrity doesnt necessarily guarantee success.Fashion trends are cyclical,but the fashion business is constantly changing.If 2023 was a year of“normalization”in the industry,2024 is about taking risks.The data says it all:The old playbook no longer works as it stan