1、Discoverability in 2024:3 Predictions for the Future of Search1Paid and organic search results will become increasingly integrated.2024 will be the most seismic shift in search since the mid-2000s.Anticipating needs with predictive search will get more sophisticated.2AI tools will enable acceleratio

2、n in the industry and make it more competitive.3Paid and organic search results will become more integrated.Search features of all kinds will be more blended for a seamless searcher experience.Trend#1:From Fragmented to Integrated Search2 0 2 4S E A R C H P R E D I C T I O N SGenerative AI will synt

3、hesize answers and features to defragment the search experience.Paid and organic search results will become more integrated.Search features of all kinds will be more blended for a seamless searcher experience.Conversational search will provide compounding answers,not just links.Why does this trend m

4、atter?Googles new Search Generative Experience will offer more complete answers.Engines will synthesize content from websites,social media,commerce,and other digital spaces to generate fully crafted responses to peoples questions all without requiring a click to a website.Users will“search forward”i

5、n conversational streams instead of searching,backtracking and searching again to complete complex tasks.This lightens the cognitive load for the searcher as the conversational search tool keeps building on previous answers.Google is testing alternating organic and paid listings on the search engine

6、 results page instead of keeping them in distinct sections.More ad formats are expected,including a hybrid of search and display ads.Heather Physioc Chief Discoverability Officer“Were entering an era of complex,conversational queries.Searchers will expect engines to parse through this and understand