1、The State of Influencer Marketing 20242 IntroductionPricing&BudgetThe Current State of Influencer MarketingCampaign Production&ContactSocial Channel TrendsLooking Forward3216341339Understanding the Data This Years Key Findings Average Cost MetricsPricing Discrepancies Influencer Marketing Budgets Co

2、ntinue to Increase The Era of Efficient Growth The Rise of Lo-Fi Content Campaign Overview All About Content What Channels are Brands Investing In?What Channels are Creators Investing In?Average Engagement Rate by Follower Count Average Engagement Rate by PlatformContent Trends by ChannelBest Practi

3、ces for the New YearOur 2024 PredictionsGetting Started with Influencer MarketingContentsIntroductionUnderstanding the Data This Years Key Findings 4InTroduCTIonunderstanding the dataWere excited to bring back our annual industry benchmark report,The State of Influencer Marketing,for the sixth conse

4、cutive year.This report uses statistics from Aspires internal data,as well as survey results from over 700 marketers and creators,to reveal insights about the ever-evolving influencer marketing industry.Through our partnerships with Meta,Pinterest,and TikTok,we gain API access to deeper audience ins

5、ights from our creators across various platforms.Hundreds of thousands of creators also grant us access to performance data from their official social accounts,which allows us to track real-time,first-party data so we can share our learnings in reports such as this one.Average engagement metricsInfl

6、uencer pricing benchmarksInfluencer campaign trendsOur predictions for 2024And much moreThis year,were leveraging this data to dive deep into:5InTroduCTIonThis Years Key Findings69%57%93%4.4%63%Dont have time to dive into the full report right now?Here are the top trends and must-know insights from