1、A New Era for Mobile GamingUnderstanding the evolution of the mobile gaming landscape and the emergence of the modern mobile gamerIn an era marked by rapid shifts in the mobile gaming landscape,marketers face unprecedented challenges in reaching and retaining their target audiences.Policy changes,su

2、ch as the introduction of the App Tracking Transparency(ATT)initiative,combined with broader transformations in the mobile ecosystem,have upended the industry.As a result,the competition for downloads is now fiercer than its ever been.At the same time,weve witnessed the emergence of a new type of pl

3、ayer:the modern gamer.These gamers are characterized by a quest for immersive,social,and innovative experiences.To meet the expectations of this new demographic,publishers have had to adapt their growth strategiesfocusing on deepening the emotional connection they have with their player base and cul

4、tivating long-term loyalty.In response to the need for strategic innovation in this fast-changing landscape,TikTok and National Research Group are proud to present this co-authored white paper.This report delves into the profound implications of this transformationand how publishers can set themselv

5、es up for success in this new environment.02A major shift in the mobile gaming landscape means marketers must adapt their strategies to prioritize long-term player loyalty.Success in this new landscape revolves around three core pillars:establishing cultural relevance,building connections with playe

6、rs,and fostering a sense of community.The evolution of the mobile gaming landscape has brought with it a new type of mobile gamer.Understanding the modern gamer will be vital for any publisher looking to establish player trust in this new environment.Were in the middle of the emergence of a new mobi