1、Media NationsUK 2023Published 3 August 2023 Contents Section Overview.3 TV and video consumption trends.6 Introduction:viewing to linear broadcast TV has continued its long-term decline.6 Total video viewing.6 Broadcast TV viewing.8 Most-watched programmes and events.12 Subscription video-on-demand.

2、15 TV viewer journeys.17 Social video.21 Audience attitudes and sentiments.25 TV and video industry trends.30 Introduction:the post-pandemic bounce-back has given way to new challenges across the industry.30 Industry revenues.30 Advertising market trends.32 Broadcasters output and spend.35 Online vi

3、deo market developments.40 Radio and audio.47 Industry trends:continued growth in local advertising and sponsorships fuels commercial radio.47 Revenues and spend.47 Availability and distribution of radio services.50 Market developments.52 Audience trends:overall reach of live radio stays high as lis

4、tening continues to shift to online 55 Audio listening.55 Live radio listening.58 Music streaming.64 Podcasts.66 Smart speakers and voice assistants.69 In-car listening.70 3 Overview This is Ofcoms sixth annual Media Nations report,a research report for industry,policymakers,academics and consumers.

5、The main objectives of the report are to review key trends in the media sector and set out how audiences are served in the UK.We adopt a cross-platform perspective,including broadcast TV and radio,as well as digital delivery including online video and audio streaming.As with previous editions,this r

6、eport is accompanied by an interactive report containing an extensive range of data.We also publish separate reports for Northern Ireland,Scotland and Wales covering specific themes and issues relevant to those nations.Rapid change continues to characterise the TV,online video,radio and audio sector