1、VOLUME 052CULTURE NEXT WhatsNextSource:1.Spotify Culture Next survey,June 2023.2.Spotify First Party data,Q1-Q2 2023 vs.Q1-Q2 2022.3.Spotify Earnings Call,Q2 2023.4.Spotify First Party data,July 22,2023 vs.June 24,2023.5.Spotify First Party data,Q3 2023.So much so that it can mean a lot of different

2、 things.To me,culture is defined by the expression of a communitys shared values and beliefs thats reflected through a creative language.From gaming and soccer to hip-hop and plant-based living,how quickly culture spreads is driven by the intensity of the communitys passion,and the creativity of its

3、 creators and fans.Whats clearer than ever before is that culture is constantly growing,morphing,and being redefined.81%of Zs agree that a singular definable monoculture that most people consume in tandem like the 6 oclock news or a morning radio show does not exist today.1 So,if culture is differen

4、t for everyone,it cant be universal.And it never stays the same.Which makes it all the more fascinating for us to study it and why were so excited to share our fifth iteration of Culture Next.In the first half of 2023,Gen Z listened to over 560 billion songs and more than 3 billion podcast episodes

5、a 76%increase over the year prior,making them our fastest-growing cohort in music and podcast listening.2 And when they were asked to consider the biggest cultural event of the last year,they were twice as likely to say“a song,album,or podcast that I love and listened to Having worked at big brands

6、and a few tech companies,I know that“culture”is a word that gets thrown around a lot.repeatedly”over some of the biggest events that dominated news or social media headlines.1 Spotify has over 551 million listeners3 who use the platform to soundtrack their lives.Their engagement with our catalog of