1、How Companies are Using Automation and Streamlined Creative to Reach Customers on Their Preferred ChannelsDigital Advertising Trends in 2024TABLE OF CONTENTS Executive SummaryAbout the Respondents Key Insights Conclusion:Automation and AI Will Shape Digital Advertising in 2024Key SuggestionsAdvertis

2、ers Are Pouring More Investments Into Social MediaB2C Companies Have Made Significant Progress in Advertising AutomationCompanies Are Already Leveraging Generative AI for Ad Creation and ManagementTechnology,Social Media Mastery,and Motion Creative Are Top Priorities in 2024010416060210200324SMARTLY

3、.IOKey Suggestions1.2.Invest in Generative AI:The rising interest in generative AI among B2C advertisers indicates its potential to revolutionize digital asset creation.Learning about this technology and integrating it into your workflows can help streamline ad creation processes and potentially imp

4、rove creative output quality.Prioritize Social Media Channels Wisely:A majority of respondents plan to invest more in social media advertising in 2024,with Instagram,Facebook,and YouTube as the preferred platforms.3.4.Leverage Motion Creative:With an increasing number of advertisers focusing on moti

5、on creative,its time for businesses to follow suit.Utilizing animations and videos in your digital ads can help capture audience attention and deliver your message effectively.Increase Investment in Creative Automation:A considerable percentage of businesses plan to invest more in creative automatio

6、n,indicating its perceived value in the advertising industry.Enhancing your creative automation could streamline your workflows,reduce manual intervention,and help in managing the increased competition and growing number of advertising channels.01Executive SummaryCompanies that can generate meaningf