1、The FutureBrand Index 2022 A unique brand perception study that surveys informed business professionals about the worlds largest companies.September 2022In partnership with2This years FutureBrand Index reveals that B2B companies-particularly those which are building the infrastructure and platforms

2、on which human life will thrive in the future-have continued their march to the top of the ranking.2 2FutureBrand Index 2022Executive SummaryFor the first time since our research began,Apple has fallen out of the Top Five.Who has edged it out?Companies,predominantly in Asia,which are focusing on fut

3、ure innovation in sectors such as renewable energy.The FutureBrand Index also reveals an imperative to focus on the E within ESG to credibly address the growing threat that climate change poses for both business and the planet.Amongst all the upheaval,theres also a surprising success story.Meta Plat

4、forms following a much debated rebrand in late 2021 has found itself in the Top Five,replacing Apple as one of the last consumer-facing organisations at the very top of the ranking.The 2022 report also provides a new ranking for the companies who are perceived to be recession-proof of particular int

5、erest to business leaders as we approach a global economic downturn.Finally,for the first time in partnership with our IPG partner agency,Kinesso,this years FutureBrand Index includes a deeper analysis of our historical data(20142022)from a data science and organisational behaviour perspective,addin

6、g richer insights and a greater nuance to our findings.Introduction3FutureBrand Index 2022IntroductionE is for EmissionsOur 2022 ranking underlines the major shift that began last year;its no longer enough to just talk about what youre going to do,businesses must tangibly address the biggest challen