1、INDEX2023 A unique brand perception study that surveys informed business professionals about the worlds largest companies.September 2023The FutureBrandIndex 2023 2 2FutureBrand Index 2023The Big Story The Big StoryCopyright 2023 FutureBrandNavigating the Purpose Void:The FutureBrand Index 2023 revea

2、ls the dawning of a new purpose era.One where huge opportunity exists for forward-thinking companies that prioritise tangible innovation to imagine products and services that make essential impacts on peoples everyday lives.The world is currently in a state of deep disruption and the public at large

3、 are wondering who really has their backs,and who is all talk.Here lies what we are calling the purpose void a place where an ever more informed and enquiring public relegates companies that fail to practice what they preach.However,for those who do,and are able to overtly demonstrate their stated c

4、orporate purpose through highly tangible,everyday experiences,the possibilities are almost as endless as they are exciting.At this time when trust and truth are eroding in many areas of society and more and more people are finding themselves slipping down Maslows hierarchy,companies of all sizes hav

5、e an opportunity to seize an increasingly meaningful role in peoples lives.3FutureBrand Index 2023The Big Story continuedSince 2014,the FutureBrand Index has reordered PwCs Global Top 100 Companies by Market Capitalisation to instead reflect the strength of each companys brand affinity.Each year our

6、 survey data shows how perceptions of the worlds leading firms are changing and reveals which are setting themselves up for future success.Our seemingly pragmatic survey respondents ranked top-performing companies high in areas such as having strong principles,acting ethically,having a clear sense o