1、Principles for the Future of Responsible Media in the Era of AIW H I T E P A P E RJ A N U A R Y 2 0 2 4ContentsCover Image:Vertigo3d Gettyimages 2024 World Economic Forum.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,including photocopyi

2、ng and recording,or by any information storage and retrieval system.Disclaimer This document is published by the World Economic Forum as a contribution to a project,insight area or interaction.The findings,interpretations and conclusions expressed herein are a result of a collaborative process facil

3、itated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum,nor the entirety of its Members,Partners or other stakeholders.Quotes from industry voicesIntroduction1 Principles for the future of responsible media in the era of AI

4、 Principle 1 Adopting principles for the creation of quality content and trustworthy informationPrinciple 2 Embracing openness to innovation and responsible adoption of generative AIPrinciple 3 Empowering consumers through enhanced transparencyPrinciple 4 Enhancing accountability by developing and a

5、dopting common standardsPrinciple 5 Fostering ethical leadership and upskilling the workforce2 Media information literacy 3 The way forwardResourcesContributorsEndnotes3566 6 67 789101112Principles for the Future of Responsible Media in the Era of AI2Quotes from industry voicesAlmar Latour,Chief Exe

6、cutive Officer of Dow Jones,publisher of The Wall Street Journal:“The contours of a new era are taking shape,and the need for trustworthy information has never been greater.As leaders in news,media,entertainment and sport,it is essential that we come together to ensure that high-quality content and