1、AARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDDOI:AARP RESEARCHMIRROR/MIRROR:AARP SURVEY OF WOMENS REFLECTIONS ONBEAUTY,AGE AND MEDIATMSeptember 2023https:/doi.org/10.26419/res.00703.001AARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCH2Table of contentsExecutive Summary3Beauty Pressures5

2、Overcoming Pressures15Diversifying Media and Advertising22Implications28Methodology30Appendix32Contact34AARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCH3EXECUTIVE SUMMARYAARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summaryMost women feel some pressure to live up

3、to todays beauty standards.Media in general and social media are driving forces in this pressure.And now with the availability of filters and editing tools,the pressure to be perfect increases,specifically among younger women.All that said,perhaps the most positive learning from this study is that w

4、omen have great empathy for each other,an innate understanding of what each are going through.And with each passing year they are able to become more resistant to outside pressures and more true to themselves.This is why it is not surprising that regardless of age,women overwhelmingly support inclus

5、ive media and advertising and feel that authenticity,in media and in themselves,is extremely important.4AARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCH5BEAUTY PRESSURESAARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCHRegardless of ones age,most women feel beauty standards are

6、 changing.6Q2.On a scale of 1 to 10,with 1 being not at all and 10 being completely,how much have the standards that define beauty for women changed in the past 5-10 years?Base:All women Note:Sums may not equal 100%due to rounding and/or skipped responses online*Indicates a significant difference be