1、NEW STRATEGIC PLAYS IN SPORTS FOR MEDIA Matias FagianoJeff YoussefTony Simpson Oliver Wyman2New Strategic Plays In Sports For Media SPORTS IS A VERY VALUABLE FORM OF CONTENTSports content reaches a large portion of the population.It is hard to find a person that doesnt like a single sport.In Europe

2、and the US typically more than 70%of the population is engaged with Sports.It commands very high engagement from the fanbases,and it carries emotional attachment to teams,players and leagues.Even if people dont follow the top leagues everyone knows Leo Messi,Tom Brady and Roger Federer to name a few

3、 sports celebrities.Finally,sports is one of the very few types of content that must be watched live when the game is on.All these key attributes make sports broadcasting a very high value asset for media companies,streamers,MVPDs and recently Big Tech.However,the competition for sports rights has i

4、ntensified in recent years and has created significant challenges for incumbents as well as new entrants.In this article we explore what are these challenges,why the traditional way of investing in sports rights is under severe pressure and finally we elaborate on alternative strategies that players

5、 in the industry can apply to strengthen their position in the market.THE SPORTS BROADCASTING MARKET HAS BECOME MORE CHALLENGING10 years ago,the sports broadcasting market was dominated by traditional media players with linear TV distribution.Beyond sports the rise of OTT video has been a major head

6、wind for these players where cord-cutting has put pressure on revenues and generated margin compression.Sports has been firmly anchored to linear TV and it is one of the most important drivers to keep a pay TV subscription.In many European markets at least 40%of respondents said that sports were the