1、 experience design in the digital worldFor KPMG in IndiaIn todays digital age,businesses and organisationsmust prioritise their digital presence to stay competitive and meet the evolving needs of their customers.Digital experience design plays a critical role in ensuring that a companys digital plat

2、forms are not only functional but also engaging and intuitive.Digital experience design encompasses a wide range of elements,from website and app design to user interface and user experience.By crafting a seamless digital experience,companies can increase customer satisfaction and loyalty,while also

3、 improving their bottom line.A well-crafted digital experience can make all the difference in how a customer interacts with a brand.It can provide a sense of ease and convenience,making it easier for customers to navigate a companys digital offerings.At the same time,a poor digital experience can le

4、ad to frustration,confusion,and even abandonment of a companys platforms.In addition to customer satisfaction,a strong digital experience can also drive business results.For example,a streamlined e-commerce platform can lead to increased sales,while an engaging social media presence can help build b

5、rand awareness and attract new customers.The importance of digital experience design extends beyond just customer-facing platforms.Internal digital systems,such as employee portals and enterprise software,also benefit from thoughtful design.A well-designed system can improve employee productivity an

6、d satisfaction,leading to a more efficient and effective workforce.In this point of view(PoV),we explore the principles and practices of experience design in the digital world.We cover topics such as mediums of digital design and the latest trends and technologies shaping the field,including artific