毕马威：2019年欧洲精英足球俱乐部估值报告（英文版）（32页）.pdf

1、 2019 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The European Elite 2019 May, 2019 KPMG Sports Advisory Practic

2、e Football Clubs Valuation 2019 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. A consolidated and verified database

3、 of the financial and operational performance of over 200 football clubs, both in Europe and South America. What is KPMG Football Benchmark? A historical tracking of the social media activity of hundreds of football clubs and players. A proprietary algorithm, which calculates the market value of 4,7

4、00 football players from nine European and two South American leagues. A business intelligence tool enabling relevant comparisons with competitors, including: Player valuation Social media analytics Club finance however, the Spanish giants current EV is still lower than the Red Devils was last year.

5、 Similarly, the Bavarians current value is lower than the Blaugranas in 2018. Further changes among the top 10 include Tottenham Hotspur FC surpassing Juventus FC to reach the 9th position, and Arsenal FC dropping two spots to land in the 8th position, surpassed by Chelsea FC and Liverpool FC. The l

6、atter two clubs claim an EV in excess of EUR 2 billion for the first time, making to eight the number of clubs having an EV over EUR 2 billion. The two 2019 UEFA Champions League finalists boast remarkable financial performance in the past season: Liverpool FCs 33% annual EV growth is second only to