1、Social Media Marketing to Generation Z in China 20232For more good stuff like this,click on the button to subscribe KAWOs newsletterContentsIntroduction 02.P A R T O N E Events that Shaped Gen Z 03.P A R T T W O The Digital Generation 05.Gen Z coming online 06.P A R T T H R E E Gen Z Core Values 08.

2、P A R T F O U R Impactful Channels 10.P A R T F I V E Marketing Strategies 11.Guochao 12.Cosmic Cosplay 13.Video 14.Conscious Consumerism 15.About KAWO 16.They are the generation reshaping retail trends of the entire nation.Chinas Gen Z,born between 1995 and 2009,number close to 260 million,making u

3、p 19%of Chinas total population s.Similar to millennials who came before them,Chinese Gen Z consumers are vastly different from their parents generation.Everything from personal preferences,brand awareness,purchasing power and sophisticated digital literacy is reshaping how brands reach,connect with

4、,and retain consumers in China.They are referred to as the“post-95 and 00 generation”who came of age during a time when China was well into its era of exponential growth and digital revolution.With a high purchasing power and curiosity for new products and experiences,Gen Z are an enticing consumer

5、group for both foreign and domestic brands alike however,the rulebook is complicated How can your brand effectively reach and retain Gen Z consumers in China?Through this whitepaper youll find the context and insights necessary to formulate and execute a competitive marketing strategy to capture one

6、 of Chinas largest consumer groups.Subscribe STrendsetters.Fueling domestic brand growth for the first time in history.Conscious consumers.Experience-seekers.Just as we work hard to ensure our users trust the data inside our platform,weve worked hard to make sure you can trust the credibility of the