1、Social Media Marketing to Millennials in China2KAWO Marketing Executive 15 Dec 2023 L At KAWO,trust is really important to us.Just as we work hard to ensure our users trust the data inside our platform,weve worked hard to make sure you can trust the credibility of the information in our content.Wher

2、ever you see a S youll find the link to the source of the information we used for a specific stat or insight.If you think we got something wrong,please let us know at .SFor more good stuff like this,click on the button to subscribe KAWOs newsletterContentsIntroduction 02.P A R T O N E Millennials in

3、 China 03.Evolution of a Generation 04.P A R T T W O Millennials on Social 05.Characteristics 06.Nostalgia Marketing 07.Celebrate Diversity 09.Chinese Family Economy 10.Generous Spenders 11.P A R T T H R E E About KAWO 12.JimakosEditors Note Millennials are the first generation in China to come of a

4、ge in a consumer-driven society and an open China.Global policy,national reforms,and access to the Internet have shaped their experiences and values.Millennials find outlets and a variety of mediums for self-expression and see life as more than just making ends meet.Today,the purchasing power of thi

5、s demographic is among the highest in China.However,society has presented Chinese millennials with unexpected challenges that have resulted in amplified social stress and economic pressure.To attract millennials and convert them into a loyal audience,brands must understand the nuanced and targeted a

6、pproaches which speak to millennials evolving characteristics and needs.SubscribeSocial Media Marketing to Millennials in ChinaDeeply engaged in online activities and spend generously TL;DR Chinese millennials,born between 1981 and 1995,came of age during a systematic transformation of Chinas social