1、Social MediaBenchmarksfor HigherEducationThe 2023 PlaybookBy the numbers28M11,8942,122863KSocial media performance averages for higher education2Social Media Benchmarks for Higher Education:The 2023 PAverage number ofsocial impressionsAverage number ofnet gained followersAverage numberof posts publi

2、shed Average number of engagementsThe averages per account are from an analysis of more than 523 million messages from 729,000 public social profiles that were activeon Sprout Social between January 1,2022 and September 30,2022.3Social Media Benchmarks for Higher Education:The 2023 PlaybookThanks to

3、 socialmedia,every aspect ofthe college experiencecan be sharedEach post about your institutiontagged ornotis a chance to show your schools valueto students and fans of all ages.Act at the right moment and it could be whatpushes someone to register for enrollment.Why Social MUniversities need to mee

4、t their communitieswhere they are:on social4Social Media Benchmarks for Higher Education:The 2023 PlaybookAn opportunity to become a participant in thebroader conversations surrounding yourschools brand and reputation.If you want to meet your students where theyare,you cant get any closer than that.

5、Social offers what a brochure or campus tour cannot Why Social Matters80%68%41%of high school students use socialchannels to research schoolsof school officials can directly attributeincreased enrollment to social strategyof alumni organizations report that blogs,social media and e-newsletters have

6、themost impact on alumni engagement5Social Media Benchmarks for Higher Education:The 2023 PConsumers expectations on socialSources:MDG Advertising,Expedia Group Media Solution,Sprout Social26Social Media Benchmarks for Hospitals&Healthcare:The 2023 PlaybookCommonsocial mediachallenges in 6Social Med