1、GLOBAL REPORTFinding the Future seriesFASHION2Our focusWhile we recognise that most searches are related to fast or high-street fashion,our focus in this report remains on disruptive trends guided by the unique voices of an emerging,niche consumer base.These consumers have the power to shape and tra

2、nsform the ever-evolving fashion landscape.SHEINPrimarkZaraMujiUniqloH&MOutfit of the DayFashionStreetwear220m Average global monthly searches3Click to navigateIntroductionand framework1.3.Consumer needs2.FashiontrendsConcluding thoughts 4.Whats next on consumers fashion runway?4Introduction and fra

3、meworkIntroWelcome to Kantars Finding the Future series,your guide to the latest global trends.Powered by Kantars proprietary Dx Analytics toolkit,we apply AI and analytics on big data(search and social)to identify emerging trends at speed and scale.By layering human insight andKantars trends framew

4、ork,we identify growth opportunities for brands across markets,languages,and categories in real time.In this issue,we immerse ourselves into the world of fashion whilst also rooting ourselves firmly into the evolving context of consumer needs unearthed from our previous three reports.Join us as we t

5、ake you on the journey to discover how consumer needs transfer across categories and manifest into trends!5Introduction and frameworkHow wedid itWe looked at over 2.5b Google searches linked to 113+topics spanning 4,888 trends globally over a span of five years to uncover emerging trends.Weve anchor

6、ed our findings in the ever-changing landscape of consumer preferences,drawing on our recent reports to anticipate trends shaping the future of fashion.2018-2023Time period2023Predicted data2.5 billionData points4,882Number of searchtrends evaluatedIntroduction and frameworkKantar trendsframework6Ma