1、Going global:strategic implications for Chinese brandsA market trends report on China consumer electronics and appliances industryTrends report for 2024Table of contents Executive summary04China consumer electronics and home appliances(CEH)market overview06Global CEH market opportunity17CEH market s

2、egmentations19Industry best practices31EY solutions and case studies40References461235647China is a global powerhouse for consumer electronics and home appliances,dominating the market with over 22%of global sales.It also holds a significant position in the Asia-Pacific(APAC)market in terms of sales

3、 volume.As the worlds factory,China has massive electronic manufacturing and exporting capability across a wide range of electronic products including smartphones,computers,televisions,consumer appliances and electronic components.The country has been home to most popular domestic and multinational

4、consumer electronics brands for over two decades due to the ease of sourcing electronic components for products,saving significant logistics costs.Major cities such as Shenzhen,has established as a hub for the electronics industry with end-to-end value chain capabilities including presence of compon

5、ent manufacturers,low-cost workers,and product assembly suppliers.Strong supply chain network with some of the largest container ports globally,such as Shanghai,Shenzhen,and Ningbo-Zhoushan which facilitates easy movement of products internationally,also enables the market growth.The consumer electr

6、onics market attained significant growth over the past decade,driven by multiple factors on both supply and demand sides.Rapid urbanization,a doubling of disposable income,a rising middle class population and increase in lower age group population have significantly bolstered the demand for high tec