1、Year inSport the trend reportIn 2023,the 120 million+athletes on Strava dug deep,got motivated,and hit the trails,tarmac,gym,lanes and slopes in record numbers.Taken together,their activity data illustrates the trends that shaped the world of exercise and exploration and teases what we might expect

2、in 2024.In previous years,we asked what athletes did.This year,in addition to that,we asked why and how discovering what makes and breaks motivation across generations.So read on to see how,where and why athletes moved in 2023 and learn the secret to staying motivated in 2024 and beyond.Stravas Year

3、 In Sport analyzes activity uploads on Strava between October 1,2022 and September 30,2023.Activities set to“Only Me”or those that are opted out of sharing with Strava Metro are excluded from aggregated insights.The report also includes survey data from 6,990 respondents,drawn from both Stravas glob

4、al community of over 120 million athletes and a random sampling of active people both on and off the Strava platform.About This DataTABLE OF CONTENTSTrends to Watch03WHAT MOTIVATED ATHLETES?04The Barriers to Motivation0201EXPLORING THE GENERATIONAL DIVIDE05community is key to motivation06pack your b

5、ags(and skis and bikes)07motivated by musicIn 2023,runners motivation stayed at an all-time high:Running was the most-uploaded sport on Strava.But athletes also followed the siren song of off-road adventure,uploading gravel rides,hikes,trail runs and mountain bike rides in growing numbers.Trends to

6、Watch:Running Reigns Supreme,and Trail Sports are Growing FastYear inSport the trend reportThe Cycling Boom Keeps Rolling AlongAll those athletes who took up cycling in the pandemic arent slowing down:The share of cyclists on Strava whove ridden a metric century(100km)rose 5%in 2023 and the share wh