1、A PUBLICATION OF THE GENSLER RESEARCH INSTITUTEEVERYTHING WE DO IS GUIDED BY OUR MISSION:TO CREATE A BETTER WORLD THROUGH THE POWER OF DESIGN.IIGENSLER DESIGN FORECAST 20241Wuhan YOFC Headquarters,Wuhan,ChinaOn the cover:Capital One McLean Block A,McLean,Va.3GENSLER DESIGN FORECAST 2024 2ANDY COHENF

2、AIA|Co-CEODIANE HOSKINSFAIA,IIDA|Co-CEODESIGNING FOR IMPACTAs we enter 2024,we continue to ask how we can help our clients thrive in times of crisis and change.Economic pressures,geopolitical volatility,climate change,the workplace reset,inclusivity,and the continuing need to manage aging buildings

3、and stranded assets remain top of mind for real estate and building industry leaders.We believe design has an enormous role to play for our clients and for the world today.As a discipline,it is unique in its ability to solve problems and create results.Using systems thinking and a compassionate unde

4、rstanding of peoples needs and expectations,designers can make sense of complex challenges to create lasting solutions.Design also represents hope and healing.As war,social injustice,climate change,and health crises grow more acute,people desperately want more connection and community.In places like

5、 Ukraine,where Gensler is working with the mayors of Mariupol and Irpin to rebuild their cities,people are looking to design to help them create a future that turns the page on a violent past and honors the people and places they loved before the invasion.This is the impact design can offer.It is a

6、universal language that can build common ground and make a positive impact.Design for a Radically Changing WorldAs the worlds most innovative design firm,we see first-hand the transformation that design can make on the human experience.Nowhere is this truer than in the worlds cities in which we work