1、EY Future Consumer IndexWave 13January 2024What is the EY Future Consumer Index?Page 250%50%FemaleMaleGender3%30%28%21%14%3%None of theseSecondary schoolUndergraduate degreeGraduate degreePost-graduate degreeDoctoral degreeEducation11%34%29%24%1%Gen ZMillenialGen XBaby boomerSilentGeneration30%51%19

2、%Low incomeMiddleincomeHigh incomeIncome bandThe EY Future Consumer Index is based on regular surveys conducted exclusively for EY andtracks changing consumer sentiment and behaviors over time and identifies emerging consumer segments.It gives us longitudinal indicators and a unique perspective on w

3、hich changes are temporary reactions to a current disruption and which point to more fundamental shifts.The latest survey took place from 11 Sep 6 Oct and covers 22,003 respondents from 29 countries.Wave13Week9 NovNo.of respondents22,003China1,100USA1,500Canada500UK1,000France1,000Germany1,000Austra

4、lia1,000New Zealand500Japan1,000India1,000Brazil1,001Saudi Arabia500Denmark300Sweden500Finland300Norway300Indonesia1,000Italy500Spain502Mexico1,000South Africa1,000Chile500Argentina500Thailand1,000Netherlands500Nigeria1,000Vietnam1,000South Korea1,000Notes:Silent generation people born from 1928 to

5、1945,Baby boomer people born from 1946 to 1964,Gen X people born from 1965 to 1980,Millennial people born from 1981 to 1996,Gen Z-people born from 1996 to 2010.Page 3Page 3Five consumer types companies need to understandEY Future Consumer IndexAffordability firstHealth firstPlanet firstSociety first

6、Experience firstFinancially concernedSaving and not spendingLow-cost sustainableFocused on health and safetyLess concerned on becoming ill(Price)conscious consumptionMore mindful consumptionFavoring local productsExpecting transparencyOwning fewer,better thingsBelieving together is betterConsider th