1、IZEA INSIGHTS SPECIAL REPORTFEBRUARY 2023The 2023 State of Influencer EqualityIn January of 2020,IZEA began publishing an analysis of its own marketplace data as it relates to the sensitive issues of race,sex,and other characteristics.The data represented in this report spans over$70 million in paym

2、ents to influencers on a variety of social media platforms.BACKGROUNDKeep ourselves and our customers accountable and aware of trends within our own ecosystem of agencies,brands and influencers.Push the greater influencer marketing industry toward equal pay and equal representation in campaigns.Serv

3、e as champions of creator diversity and inclusion.GOALS IZEA Worldwide,Inc.2023Influencer Marketing Payments by Race$0$400$800$1,200$1,600$2,000$2,400$2,800$3,200$3,600$4,00020152016201720182019202020212022$3,668$2,972$1,582$1,542$935$574$273$101$3,143$2,693$1,679$1,145$881$769$303$59$3,042$2,546$1,

4、773$1,387$759$547$209$129$2,757$2,139$1,330$1,248$776$571$146$146$2,453$2,169$1,202$1,021$681$681$261$135WhiteHispanicBlackNon-White OtherAsian2015-2022 Average Cost Paid Per Post Across All Social PlatformsSources:IZEA platform data,U.S.Census.U.S.Population Distribution As marketers aim to reach m

5、ore diverse audiences,we have seen notable surges in the average cost-per-post price earned by non-white influencers.2.3x14%6%19%2%59%IZEA Worldwide,Inc.202346%54%WhiteNon-WhiteInfluencer Marketing Deal Flow by Race2015-2022 Percent Share of Sponsorship Transaction Volume Across All Social Platforms

6、Source:IZEA platform data.Another All-Time High for Influencer Diversity As influencer marketing opportunities continue to increase,the rate of deals granted to racial minorities has risen surpassing their representation in the population and reaching a new peak in 2022.202239%61%32%68%32%68%30%70%2