埃森哲：2020年数字趋势（英文版）(55页).pdf

1、Read the Fjord Trends 2020 on A For a deeper dive visit Many faces of growth 7 Money changers 21 Walking barcodes 35 Liquid people 49 Designing intelligence 63 Digital doubles 75 Life-centered design 89 Every year, Fjord Accenture Interactives design and innovation practice crowdsources trends for t

2、he year ahead from its network of 1,200 people in 33 studios worldwide. With new studios opening in Japan and across Latin America, this years Fjord Trends are our most globally diverse. Yet, despite the diversity of regional flavors and context, there was a high level of consensus in our initial id

3、ea-gathering stage. These are also our most closely connected trends ever, telling a compre- hensive story about our landscape and whats coming next. Economics and politics, capitalism and resources, technology and society have long been entwined, but recently the consequences of that entanglement h

4、ave burst into public consciousness ironically, driven by the very technologies that made such interconnectivity possible. The omnipresence of digital and the internet have been big (possibly decisive) factors in the prominence of President Trump and Greta Thunberg, of A and the gig economy, smartph

5、ones and techlash and, indeed, the re-evaluation of Silicon Valley start-ups triggered by the failure of WeWorks IPO. Questions about capitalisms trajectory of endless growth with profit as the sole metric have moved from shouting on the streets to conversations in the boardroom. Concerns about plas

6、tic have developed into a major climate crisis movement, which is now among voters top priorities in many countries. The clash between the technology industry and governments is causing widely felt tremors, as tech giants are considered to have immense power but theres disagreement about who should