1、IZEA INSIGHTS SPECIAL REPORTJUNE 2023Influencing AI 2023 IZEA Worldwide,Inc.2023 All Rights ReservedBACKGROUNDGOALSWe surveyed over 1,100 U.S.internet users to help understand the state of adoption,usage,and awareness of AI technology and AI-generated content while monitoring AIs impact on the daily

2、 lives of the average consumer.Provide insights for our customers to help them understand the potential benefits,applications,and challenges of using AI in their marketing campaigns.Inform,educate,and assist content creators that must adapt to the rapid influx of AI technologies while maintaining tr

3、ust and transparency with their audiences.Provide valuable insights to our partners to help them navigate the evolving AI landscape effectively.SAMPLE POPULATIONU.S.INTERNET USERS1,148 RespondentsUnited StatesGEOGRAPHYDATA GATHERED4/17/234/18/23TOUnited StatesGEOGRAPHYDATA GATHERED0%5%10%15%20%25%30

4、%35%40%18-2930-4445-606025%28%27%20%GENDER0%10%20%30%40%50%60%MaleFemale54.5%45.5%AGEAll respondents were required to have an internet connection in order to participate in the survey.AI ADOPTIONMore than a third of men,at 38%,are using AI compared with just under a quarter of women,at 25%.42%of ind

5、ividuals ages 18-29 have embraced AI technology,with Gen Z and younger millennials at the forefront of its adoption.More than half of social media influencers(67%)actively incorporate AI,further establishing their status as trendsetters.WHO USES AI IN THEIR DAILY LIVES?With almost every industry buz

6、zing about the swift embrace of AI,its imperative to identify those who have already integrated AI into their daily activities.Our research revealed that 31%of U.S.consumers are currently using AI,and the early adopters tend to be men and members of younger generations.31%OF ALL RESPONDENTSSay they