1、Podcast ad effectivenessIndustry experts weigh in on the power of podcast adsREPORTReportPodcast Ad Effectiveness 2Podcasts are one of the fastest growing advertising channels.They give advertisers access to engaged,diverse,and addressable audiences,and offer the potential for outsized ROI when appr

2、oached strategically.Measuring the impact of podcasts relative to other channels in a media plan can prove challenging,but at DISQO,we make this easy.We support hundreds of clients with detailed,objective,cross-platform ad effectiveness measurement.Our approach proves the attitudinal and behavioral

3、impacts of ads(full funnel),cutting across all channels utilized in a campaign.To help marketers in driving podcast advertising success,we conducted a research study and engaged two industry experts to provide their perspectives.Their views on the opportunities and challenges in this rapidly evolvin

4、g space add critical context and highlight what you need to know when youre planning your next campaign.Elli DimitroulakosGLOBAL HEAD OF AD INNOVATIONElli drives global ad innovation by working with ad tech experts,governing bodies,agencies,and brand partners.Her work at Acast helps clients design l

5、aunch standards and new technologies that both enhance the buying experience and drive advertising performance.David McManusPODCAST PRODUCT MANAGERDavid is focused on monetization and analytics for audio products at The Atlantic.He is integral in the execution and coordination of their industry-lead

6、ing podcasts,including WNYC,the Peabody Award-winning Floodlines,and BCGs American Metamorphosis.ReportPodcast Ad Effectiveness 3Listenership is broad and frequentIn our survey of over 30,000 US consumers,we saw that over one-third listen to podcasts weekly or more often,and that less than one-third