1、Zoom on Social Media:Influencer Marketing&Fashion TrendsCredit:Nora JaloudHeuritech x Hivency1.Hivency Introduction2.Heuritech Introduction 3.Influencer Marketing&Consumer Insights4.FW21 Trend InsightsAgendaCredit:LoeweWhat is Hivency?Hivencys 360-degree solution enables brands to identify relevant

2、influencers and ambassadors,manage their collaborations,and generate and collect quality consumer reviews.2 offices:Paris(HQ),MadridA team of 100 talents,experts in data,machine learning,predictive algorithms and behavioural intelligenceA platform with a community of 90.000 micro influencers and 200

3、.000 nano influencers in 140 countriesOver 1,000 brands trust Hivency:LOral,Sephora,Promod.Credit:Maison KitsuneWhat is Heuritech?Heuritech offers brands data-driven fashion trend forecasting using advanced AI to translate pictures shared on social media.Our unique technology combines the science of

4、 AI and fashion.We analyze millions of pictures on social media to spot key trends worldwide with a 1 year forecast at a 90%precision rate.Brands can better anticipate demand,manage inventory,and produce more sustainably.Credit:House of SunnyInfluencer Marketing&Consumer InsightsCredit:Amanda SouzaH

5、euritech x HivencyInfluencer marketing is a marketing lever that consists of getting people talking about your brand and promoting what you sell through trusted influencers on social networks.Influencer marketing is a communication lever that keeps gaining momentum.If influence is useful for all ind

6、ustries and even if some have not started to use it,the fashion industry has nothing left to prove in this respect.It is one of the first to have chosen this powerful communication channel.Influencer MarketingInfluencers role in promoting future trendsPioneer brands in the fashion industry have alwa