1、MARCH 2022Monitoring the impact of social media influencersIZEA INSIGHTS SPECIAL REPORTTrust in Influencer MarketingWe surveyed a total of 1,237 social media users to help understand consumer sentiments around influencer marketing and other forms of advertising and how those thoughts differ across g

2、ender,age and other key demographic data.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision makers that must stay informed on social media and influencer marketing trends to operate their businesses.Hel

3、p all parties understand how they may be able to interact with consumers as social media preferences and influencer reach evolve over time.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All company,product,and service names used in this report are fo

4、r identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.0%5%10%15%20%25%30%35%40%18-2930-4445-606020%35%26%19%Gender0%10%20%30%40%50%60%70%80%MaleFemale50.5%49.5%Age1,237 Qualified Social Media UsersAll respondents were required to have an interne

5、t connection in order to participate in the survey.U.S.Geography12/2/21Data Gathered12/3/21TOSample PopulationU.S.Social Media Userssay influencer posts are the No.1 way to get them to try new products.36%OF ALL RESPONDENTSRESPONSES BY GENDERALLMALEFEMALE1.Social Media Influencer Posts36.4%30.6%41.8

6、%2.Television Ads30.6%32.4%28.8%3.Paid Social Ads12.5%13.8%11.4%4.Banner Ads8.9%9.9%8.1%5.Magazine Ads7.8%6%7.4%6.Radio Ads3.7%5.0%2.5%Q:Which of these is most likely to get you to try a new product?#1Influencer marketing posts are the top choice for 38.9%of those ages 18-29 and 45.3%of those ages 3