1、IZEA INSIGHTS SPECIAL REPORTAPRIL 20232023 Trust in Influencer Marketing 2023 IZEAFor the second consecutive year,we surveyed over 1,200 U.S.-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ across gender,age and other key demographic

2、data.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision makers that must stay informed on social media and influencer marketing trends to operate their businesses.Help all parties understand how they ma

3、y be able to interact with consumers as social media preferences and influencer reach evolve over time.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All company,product,and service names used in this report are for identification purposes only.Use o

4、f these names,logos,and brands does not imply endorsement or partnership.GUESS+rocioccamacho 0%5%10%15%20%25%30%35%40%18-2930-4445-606026%31%24%20%Gender0%10%20%30%40%50%60%MaleFemale51.8%48.2%Age1,299 Qualified Internet UsersAll respondents were required to have an internet connection in order to p

5、articipate in the survey.United StatesGeographyData Gathered12/15/2212/16/22TOU.S.Social Media UsersSample PopulationSimple Mills+anniemescall More than half of all respondents now say that theyve purchased a product after seeing it used by a social media influencer.The 45-60 age range saw the bigge

6、st increase(+38.5%)year-over-year.18-2930-4445-6060+0%10%20%30%40%50%60%70%31.1%53.8%55.8%58.5%33.2%39.0%56.4%55.8%20212022“Yes”by Age Group0%20%40%60%2021202250.2%46.2%“Yes”-All Respondents38.5%IncreaseQ:Have you purchased a product after seeing it used by a social media influencer?0%5%10%15%20%25%