1、Adapting to Changing Consumer BehaviorINFLUENCER MARKETING TRENDS IN 2023-The Evolution of Content&Platforms-Consumers Prioritizing Privacy&Personalization-The Shift to Long-Term Influencer Partnerships-Whats Next for the Metaverse?AGENDAThe Evolution of Content&Platforms Platforms continue to rise

2、and fall,as well as the content people consume,and 2023 will be no different.Time spent on Facebook,Snapchat and Twitter will decrease and time spent on TikTok and Instagram will increase with emerging platforms continuing to pop up.-eMarketerStatic content continues to decline while consumers and p

3、latforms demand more video.The average engagement rate for static content decreased by 42%from 2020 to 2021.Video content on average has 16x the engagement of static content.-IZEA internal benchmarksTime spent with social video will be 45 minutes daily in 2023.Video content is non-negotiable for bra

4、nds in order to stay relevant and continue to show up within feeds.Gone are the days of highly curated branded content.Viewers want entertaining,engaging and informative content.-eMarketerInteractivity within content is key for engagement.Brands are experimenting with:-Data.aiTying brick-and-mortar

5、and digital experiences together.AI filters:TikTok recently launched the feature on their platform.Livestreaming:Consumers will spend 548 billion hours livestreaming in top social apps this year.Web3 experiences that transcend physical boundaries.Streamer XQCTwitch Streamer xQc is the most-watched s

6、treamer of 2021.They have 11.3M subscribers and average of 73k viewers per month.Twitch is a highly interactive streaming platform for followers and creators.Gen Z is increasingly turning to social media as a search engine.Almost 40%of Gen Z prefer to search for things on TikTok or Instagram,not Goo