1、ASEAN Consumer Sentiment Study(ACSS)2023REGIONAL REPORTAbout the StudyUOB has been conducting ASEAN Consumer Sentiment Survey(ACSS)periodically since 2019 with a goal to position itself as a thought leader in the industry and markets it operates in.The ACSS provides UOB with insights and context to

2、help the business in understanding consumers attitudes,behaviours,needs and actions.This report will serve to provide the right content and talking points that can be used to position UOB as a thought-leader that understands the needs of consumers in the region.This study was conducted in partnershi

3、p with global management consulting firm Boston Consulting Group.3Research Design at a glance15 mins online surveyFieldwork:1stJune 2023 26thJune 2023Male/females aged 18-65 yearsCovers Mass,Mass Affluent and Affluent segmentsCurrently not employed in the following industries:Finance/banking,Market

4、research or Advertising/PRCustomers/non-customers of banks/financial institutionsSingaporeIndonesiaMalaysiaThailandVietnamWHATWHOWHERETotal of 3400 interviews4Total sample:ID,n=600,MY,n=600,SG,n=1,000,TH,n=600,VN,n=600GenderAge groupMale50%Gen Z9%Female50%Gen Y51%Gen Z28%Personal incomeBoomers12%Mas

5、s55%Mass affluent32%Affluent13%GenderAge groupMale55%Gen Z11%Female45%Gen Y52%Gen Z24%Personal incomeBoomers13%Mass13%Mass affluent77%Affluent10%GenderAge groupMale46%Gen Z13%Female54%Gen Y66%Gen Z20%Personal incomeBoomers2%Mass52%Mass affluent34%Affluent15%GenderAge groupMale51%Gen Z14%Female49%Gen

6、 Y45%Gen Z32%Personal incomeBoomers9%Mass55%Mass affluent25%Affluent14%GenderAge groupMale50%Gen Z28%Female50%Gen Y41%Gen Z24%Personal incomeBoomers7%Mass54%Mass affluent43%Affluent4%Key definitions:Age group:Monthly personal income:Gen Z:18 24 YOGen Y:25-40 YOGen X:41-56 YOBaby boomers:57-65 YOIDMY