1、PwCs Global Sports Survey(7th edition)|1 PwC Global Sports Survey 2023:http:/ growth prospects,digital natives and sports sector PwCs Global Sports Survey(7th edition)|2 ForwardMeanwhile,the Middle Easts rapidly expanding womens sports market is acting as a key growth driver.Today,Arab women athlete

2、s are in the spotlight,standing tall and breaking barriers in tennis,cycling,running,triathlons,and other sporting events in the region and globally.This aligns with the global survey trend,with more than 75%of worldwide respondents expecting revenues from womens sports to increase by more than 15%P

3、wCs Global Sports Survey(7th edition)|2 Our latest and seventh edition of is characterised by a spirit of optimism that habits and lifestyles of a diverse population.This sentiment is shared across all territories,but the North America and Middle East markets have shown greater Since 2016,PwCs Globa

4、l Sports Survey has examined the pulse of the worldwide sports industry by analysing industry leaders perceptions of the challenges and opportunities they face in a rapidly evolving market.Drawing responses from 507 sports leaders from 43 countries,this edition deep dives into the trends that will s

5、hape the future of the world of sports.In the Middle East,sport is woven closely into peoples lives.It has been of health-conscious citizens and strengthening the regions reputation on the global stage.The World Economic Forum has reported that the Middle Easts sports industry is expected to grow by

6、 compared with global sector growth of over the same period.The regions increasingly packed calendar of global sporting events,showcasing its institutional and positive outlook of the Middle East.Besides the overarching optimism that survey respondents have demonstrated the UAE and Qatar reveal that