1、The New China Chic for Gen Z ConsumersCOTTONBRO INDEX123 4 IntroductionPlatforms,Strategies,KOLs,China Chic BrandsNew China Chic TrendsLOUMUTAKUKey Points of Gen ZersKey TakeawaysGrowing up as an only child in a particular era,and being spoiled by two generations,Chinese Gen Zers have developed uniq

2、ue characteristics.They are confident and optimistic with no concern for money.As digital natives,Gen Zers are more open-minded,diverse and inclusive.Self-defining,self-expressive and experience-oriented,they are free to shape their own preferences.As Chinas national strength and economy continue to

3、 grow,it is logical that citizens view China as the number one country in the world.Their unshakable cultural confidence makes them willing to promote innovative developments of fine traditional Chinese culture and take up the important task of cultural revival.In recent years,the younger generation

4、 has slowly been moving away from being attached to brands,to expressing themselves through diverse clothing choices.They are proving that diversity,affordability and individuality are becoming the new“China Chic”trend.IntroductionNew China ChicFrom the perspective of fashion,what is the China Chic

5、trend?It is not a stereotypical Chinese style,but it is the unification and reproduction of multiple symbols and traditional codes.Numerous designers and brands try to explore a multicultural fusion and break the worlds stereotypes of Chinese aesthetics with a contemporary perspective.If western mai

6、nstream fashion wants to persistently penetrate the Chinese market,it also needs to observe and adapt to the China Chic trend which grew from format adaptation to creative interpretation.In order to get a comprehensive understanding of Gen Zers interests,behavioral patterns and preferences,the repor