1、What Business Needs To Know About The Generation Changing EverythingClickEMBARGOED DRAFT-CONFIDENTIAL-NOT FOR EXTERNAL SHARECopyright 2023 Oliver Wyman and The News Movement;all rights reserved.This report may not be reproduced,redistributed or sold,in whole or in part,without the written permission

2、 of Oliver Wyman and The News Movement.Neither Oliver Wyman nor The News Movement shall have any liability to any third party in respect of this report or any actions taken or decisions made as a consequence of the results,advice or recommendations set forth herein,or for any consequential,special o

3、r similar damages even if advised of the possibility of such damages.3Can a single generation save the world?It happened in the 1940s,when the so-called Greatest Generation successfully turned back fascism and ushered in a long period of stability and rising living standards.Now come what may be the

4、 rightful heirs to the mantle a consequential generation that may be humankinds best,and greatest,hope in the existential battles against global warming,inequality,and political and social unrest.Were talking,of course,about GenerationZ,also known as GenZ,Gen Edge,iGen,the post-millennials,and the N

5、ew Greatest Generation.Theyre the“most”generation in history:most racially and ethnically diverse,most educated,most digitally savvy,and most global by dint of being weaned on the Internet.Theyre also the most nonconformist rejecting labels and traditional financial pursuits and embracing the YOLO l

6、ife(you only live once,in case youre asking)and non-binary ideas of gender and sexuality.In time they will redefine politics,the economy,the workplace,healthcare,brand marketing,and much more.“Snowflake”clichs aside,GenZers are also the most resilient having seen too much tragedy in their short live