1、Generative AI in EMEA:Opportunities,Risks,and Futures Neil Ward-Dutton,Jack Vernon,Elena Semenovskaia,Melih Murat,Ewa Zborowska,Adriana Allocato With contributions from across the IDC EMEA analyst teamAt recent IDC EMEA events and in countless customer inquiries,in just the pastthree months generati

2、ve AI has become one of the most common topics ofconversation.In the first three months after its introduction in November 2022,ChatGPT reached100 million users,while services such as DALL-E,Midjourney,and Stable Diffusionhave become hugely popular.These services have lit a huge fire under an area o

3、fresearch and development that had already been very active(although withoutmuch public attention)for at least five years.Now,everybody wants to talk about generative AI.Whats possible?Whatscoming next?What should we worry about?Where(if anywhere)is the moneygoing to be made?This ebook provides an o

4、verview of generative AI in EMEA,including relatedopportunities,risks and challenges,and a first look at what it might mean fordifferent ICT market segments and communities.Large parts of this ebook arebased on an internal survey of IDCs EMEA analyst team.This is a very fast-changing area,and we kno

5、w that some of the detail referenced inthis ebook will become out of date in the coming months.Nevertheless,we hope itwill provide at least an introductory perspective.About This eBookIDC eBook Generative AI in EMEA:Opportunities,Risks,and Futures Five Key Facts About Generative AIIDC eBook Generati

6、ve AI in EMEA:Opportunities,Risks,and Futures SummaryThree main use case clustersThere are three main clusters of use cases in enterprises:focused oncustomer and employee experiences;software development and delivery;and knowledge management.A wave of excitementThe current wave of industry attention