1、Managing the risks and opportunities of generative AIOctober 2023A playbook for executives beginning with governanceChinese Mainland and Hong KongTrustedAIAccelerateresponsibly.TableofcontentsIntroduction2Whats at stake for business?4What generative AI means for your business 5How to identify your G

2、en-AI Use Cases 6The new and amplified risks to manage 8What board members and directors can do 10What the C-suite can do 11Bottom line 13How PwC Risk Assurance can help 14Contact us to learn more 151Managing the risks and opportunities of generative AISomething truly revolutionary happened in Novem

3、ber2022.Suddenly,anyone with an internet connection,armed only with the ability to hold a conversation in a chat app,could wield the transformative power of artificial intelligence(AI).Within a single week,more than a million users,with ChatGPTs help,produced short-form articles,wrote computer code,

4、made art and summarised long sources into pieces perhaps better and more concise thanthe originals.Meanwhile,malicious threat actors test-drove generativeAI(Gen-AI)to write malware,more believablephishing emails and more convincing fake identities,rapidly and for widespread dissemination potential h

5、arbingers of large-scale fraud,privacy violations,disinformation and cyber attacks.Mere months after the debut of ChatGPT,generative AI continues to become ever more deeply intertwinedinto our lives and businesses.Weveseen the fastest ramp-up in active consumer users ever.Weveseen aleap in capabilit

6、ies from OpenAIs GPT3 to GPT4 achievements recorded in coding and mid-levelprofessional writing.In quick succession,tech companies have launched/re-launched competing products;start-ups have released models for bespoke applications;and companies,including PwC,have announcedmassive investments to cre