1、01AI in the Creative IndustryAI in the Creative IndustryBalancing excitement with ethics in content creation02AI in the Creative IndustryAt a glance:AI:A revolutionary tool in the creatives toolkit.3The Three Cs:a blueprint to an ethical approach .5When it comes to content creation,a human touch is

2、still the preference.8IntroConversations are growing louder about generative AI and what it means for artists and creators.Applications like ChatGPT and Lensa AI have pushed this technology into the mainstream,opening the doors to a new era of content creation.While AI-based technologies have been p

3、resent in our everyday life for some time(yes,Alexa and Siri are both AIs),advancements in generative AI have completely rocked the boat and forced people to consider what widespread adoption of this technology means for their occupation.Generative AI,as defined by the World Economic Forum,refers to

4、 a category of AI algorithms that can generate new outputs based on the data they have been trained on.Outputs of generative AI can include audio,code,images,text,simulations,and videos.The novelty in these algorithms lies here:where established models of AI are skilled at synthesizing and analyzing

5、 data to identify patterns,programs such as ChatGPT have the ability to create completely new content in response to questions.The ability to create entirely new images,audio,pieces of writing,and videos is something that up until now,we really only saw humans do.We surveyed hundreds of creativesfro

6、m video producers,to content creators,social media managers,and moreto gauge their sentiments on how they feel generative AI will affect them,and the creative industry overall.We found that while there is excitement for new tools and opportunities,many are equally concerned about making sure things