1、Holiday Guide for E-Commerce Apps2023Download PDFHOLIDAY GUIDE FOR E-COMMERCE APPSDownload PDFContentsIntroductionHighlights&MethodologySeasonal CPI&CPA Trends Creative Tips for Peak Performance About Creative StudioAbout Liftoff234591617HOLIDAY GUIDE FOR E-COMMERCE APPSDownload PDFIntroduction 3The

2、 2023 holiday season is fast approaching.While the Covid-induced boom cycles of 2020 and 2021 are at an end,and worries linger about the macro environment,digital spending will continue to grow.According to Insider Intelligence,the long-term outlook for e-commerce is still bright,with total sales fr

3、om digital channels set to increase by 11%YoY.According to a new Optimove consumer survey,consumers are more confident about their budgets this year,and 81%expect to spend the same or more during the holiday season.As e-commerce apps look for aggressive gains between October and December,they will h

4、ave to adjust their approach.Savvy app marketers know that competition for quality users starts long before sale days like Black Friday,Cyber Monday,or Singles Day.As inflation and economic uncertainty persist into Q4,acquiring your users earlier is more important than ever.50%of consumers expect to

5、 start their holiday shopping before November starts,and 93%are likely to revisit a brand or retailer after a positive experience.By engaging target users early and remarketing strategically during the season,e-commerce apps stand to win big in the coming months.To help e-commerce marketers prepare,

6、Liftoffs 2023 Holiday Guide for E-Commerce Apps looks at the key seasonal cost trends and details ways to tap into them effectively.We break down seasonal changes in CPI and CPA across platforms and regions to help marketers find the best ROI for their ad spend in this crucial season.We are also awa