1、Dos and Donts for Securing Generative AI BudgetYou cant have a 10-minute business conversation without the topic of generative AI(GenAI)coming up these days.02DOS AND DONTS FOR SECURING GENERATIVE AI BUDGETHowever,to actually benefit from GenAI,you need more than hype you need budget approval.This c

2、an be a tough task,especially as economic concerns remain high.Thats why weve created this booklet.It provides you with the information you need to create a sense of urgency,speak the right language,share tangible GenAI use cases,and ultimately secure funding for these critical projects.Weve spent d

3、ecades working with key stakeholders across Fortune 500 brands to deliver innovative analytics and tech solutions and are excited to pass those learnings to you.Lets dig into how you can make getting buy-in for GenAI a breeze!03DOS AND DONTS FOR SECURING GENERATIVE AI BUDGETcreate a sense of urgency

4、.Do04DOS AND DONTS FOR SECURING GENERATIVE AI BUDGETMost marketers know the benefits of GenAI by now,so focus on the risks of not moving forward,which are:LOST CUSTOMERS GenAI powers personalized experiences like chatbots and content recommendations.If youre not providing these options customers wan

5、t,youll lose market share.OUTDATED OFFERINGS GenAI can help generate innovative new ideas,prototypes,and feedback loops.SUBOPTIMAL FINANCIALS GenAI powers new revenue streams,like data monetization,and can reduce costs through efficiency.MISSED CREATIVITY GenAI helps foster collaboration and learnin

6、g across different teams and as we all know,diverse perspectives create better outcomes.123405DOS AND DONTS FOR SECURING GENERATIVE AI BUDGETknow your audience.Do06DOS AND DONTS FOR SECURING GENERATIVE AI BUDGETFOR CMOS,focus more broadly on enhancements for your business,like:Creating better custom