1、October 2023Banner Variety Within 3Grocery GiantsDive into the foot traffic and location intelligence data to seehow leading grocery companies are leveraging their bannerdiversity to thrive in an increasingly competitive environment.OverviewThe grocery industry in the United States is highly diverse

2、,with national chains likeTrader Joes and local operations such as WinCo Foods meeting the needs of groceryshoppers throughout the country.And even within the larger holding companies suchas The Kroger Co.and Albertsons Companies,different banners serve differentaudiences.Which holding company cater

3、s to a diversity of income levels through its differentbrands?What company attracts an outsize share of rural shoppers with itsfast-growing local chain?And where are the smaller brands of a holding corporationreaching more families with children than that corporations conventional chain?This white p

4、aper analyzes the reach of some of the largest grocery holding companiesin the United States,including Ahold Delhaize,The Kroger Co.,and AlbertsonsCompanies,and dives into leading banners within each company.The report showswhich holding companies are most active in each market and looks at the diff

5、erentfunctions played by the holding companies various banners.A Diversity of Holding CompaniesDespite the significant size of the top grocery players in the United States,no singleholding company controls the grocery market.Instead,the space is divided betweenlocal players,independently-owned natio

6、nal chains,and holding companies thatoperate a variety of regional and national banners.Ahold Delhaize,with brands such as Food Lion,Giant,Hannaford,and Stop&Shop,isconcentrated in the northeast and mid-Atlantic.Albertsons Companies,whichincludes Albertsons,Safeway,Vons,Shaws,and others is active in