1、BRAVERY THATBREAKS THROUGH2Table of ContentsMethodology01Our Trend MethodologyResearch MethodologyIntroduction02Bravery that Breaks ThroughTrend Forces03 Curiosity Peaked Storytelling Unhinged Bridging the Trust GapTL;DR04How to Be Braver in 202405Whats Next 2024|Trend Report34791929Our Key Findings

2、41403We define trends based on their impact and lifespan,and through our Speeds of Culture methodology,we make a key distinction between whats trending now(in the short-term)vs.being on-trend(in the long-term).For this trend report,we will focus on our longer-term trends,Trend Forces and Signals,tha

3、t will shape 2024.Check out Year on TikTok 2023 as we scroll back to the years most memorable trends,creators and moments with our community.Want to learn more about Trends?Check out our Trend Dashboards on the TikTok Creative Center Read our Trend Reports in the Trends Hub on the TikTok Creative Ce

4、nterCurious what took off in 2023?TikTok Speeds of CultureWhats Next 2024|Trend ReportOur Trend Methodology4Research MethodologyThis report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third party commissioned research studies utilizing mixed me

5、thods approaches often including quantitative online surveys,exposure to stimuli in a mock TikTok environment,and/or advanced analytics.In this report,weve focused on studies from 2022 and 2023,which are most relevant,innovative,and speak to the larger trend forces at play in 2023 and 2024.Some of t

6、hese research studies are so new theyre making their global debut in this report!Research StudyMarketsSourceMethodologyTikTok as aDiscovery EngineBrazil,Canada,Germany,Indonesia,Japan,Kingdom of Saudi Arabia,Mexico,Turkey,United Arab Emirates,United Kingdom,United StatesTikTok Marketing Science Glob