1、The State of Fashion 20242The State of Fashion 2024ACKNOWLEDGEMENTSThe authors would like to thank ngeles Garca-Manso,Olivia White and Liann Wu from McKinseys London and New York offices respectively for their critical roles in delivering this report.We would also like to thank Abhishek Goel for his

2、 significant contribution to the MGFI article again this year.A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2024 Executive Survey and the BoF-McKinsey State of Fas

3、hion 2024 Consumer Survey,especially the many industry experts who generously shared their perspectives during interviews.In particular,we would like to thank Nima Abbasi,David Allemann,Ana Andjelic,Rachel Arthur,Jean-Marc Bellaiche,Olivier Bialobos,Frederic Court,Cyril Foiret,Gstaad Guy,Mun-il Han,

4、Florian Heubrandner,Norma Kamali,Erwan Rambourg,David Savman,Tony Wang and Andrew Wyatt.The wider BoF team has also played an instrumental role in creating this report in particular,Marc Bain,Brian Baskin,Nick Blunden,Sheena Butler-Young,Cathaleen Chen,Jael Fowakes,Fred Galley,Olivia Howland,Vikram

5、Kansara,Sarah Kent,Daniel-Yaw Miller,Alex Negrescu,Tamison OConnor,Diana Pearl,Anna Rawling,Darcey Sergison,Arunima Sharma,Charlene Teressa,Amy Warren,Robert Williams,Anouk Vlahovic,Josephine Wood and Robb Young.We would like to thank the following McKinsey colleagues for their special contributions

6、 to the report creation and in-depth articles:Ekaterina Abramicheva,Tera Allas,Sarah Andr,Magdalena Balcerzak,Mosa Barlass,Tom Bauer,Larissa Blau,Pamela Brown,Marc Canal,Matthew Chapman,Becca Coggins,Daniel Crohmal,Federico Cucinelli,Lindsay Delevingne,Sandrine Devillard,Gilles Djayep,Linda Dommes,V