1、Reaching value-driven customers by forging relationships with creatorsTHE STATE OF INFLUENCER MARKETING FOR CONSUMERS IN 20232Introduction 03Key takeaways 04 Who we surveyed and why 05Chapter 1:Influencer marketing success starts with trust 06Chapter 2:Discounts and deals still drive purchase decisi

2、ons 16Chapter 3:6 ways brands can leverage consumer trust and choose the best influencers 21Chapter 4:Fostering trust is key for influencer marketing in 2023 25Contents page3IntroductionTodays consumers like to believe they arent easily persuaded,but their relationship with social media influencers

3、reveal a different story.The Know,Like,Trust Factor(KLT)is a time-tested marketing strategy based on the idea that people are likelier to buy something if someone they know,like,and trust recommends it.Nielsen reported that 89%of people trust personal recommendations over other advertising channels.

4、As consumers spend more time on social media,these word-of-mouth recommendations come from a familiar face they “know”but have never met.Brands leverage social media influencers more than ever to reach new audiences and cultivate trust.Marketers often survey to learn more about the audiences they wa

5、nt to target.Still,most surveys miss one key:consumer values dont always align with buying habits.Our latest research reveals some interesting and often counterintuitive discoveries about how consumers connect with and relate to influencers.In The state of influencer marketing for consumers in 2023,

6、youll find compelling insights that expose what customers value when engaging with influencers.Plus,well share innovative ways brands can develop influencer campaigns that align with consumer values and convert social media users into customers.Consumers say they look for transparency,integrity,and