Globalwebindex：智能家居的未来（英文版）(31页).pdf

1、TREND REPORT 2019 An exploration of smart home products and the key factors driving the industry Smart Homes Contents Introduction 03 Key Insights 04 The Current Landscape of the Smart Home Market 05 Opportunity and Demand for Smart Home Products 10 What Drives Adoption? 15 The Literal Voice of Bran

2、ds 21 Barriers to Adoption 24 Notes on Methodology 28 More from GlobalWebIndex 29 Introduction 01 02 03 04 05 GlobalWebIndex Trend Reports explore some of the most pressing topics for marketers, from traditional vs. digital media consumption to audience measurement issues. In this report, we place t

3、he spotlight on smart homes and provide a deep-dive into the crucial topics of the industry. We answer questions like: When reading this report, please note that we use a mixture of global data, and data specific the U.S. and UK. We typically use global data to analyze the smart home market landscap

4、e across demographics, regions and countries, and use data specific to the U.S. and UK to understand engagement patterns and behaviors in regards to smart home devices. DEFINING SMART HOME PRODUCT INTENDERS This report defines smart home product intenders as internet users who said theyre planning t

5、o purchase a smart home product in the next 12 months. This definition rendered a sample of 2,221 respondents in the U.S. and 2,325 respondents in the UK. Unless otherwise stated, the data in this report is taken from a bespoke survey from July 2019 among 2,221 (U.S.) and 2,325 (UK) smart home produ

6、ct intenders aged 16-64. Please note, where clearly stated, this report also draws insights from GlobalWebIndexs ongoing global Core research. For an in-depth explanation of GlobalWebIndexs research and methodology, including information on our country coverage, internet penetration rates, our sampl